BRAND IDENTITY, PRINT, DIGITAL, ILLUSTRATION, WEBSITE DESIGN
Green Standard is a start-up that aims to be Australia’s leading renewable energy retailer. The ambition is to be a disruptive force in the antiquated fossil fuel dominated energy market by offering their customers a renewable, sustainable and ethical alternative in their energy. We refreshed the logo to provide a more contemporary feel, whilst maintaining the brand identity. Fresh, vibrant illustrations were developed and incorporated in order to introduce a youthful feel and differentiate the brand.